Privacy Policy

Last Updated: 21/05/2026

PRIVACY POLICY

AYUXA HEALTH TECH PLATFORMS PVT. LTD. (operating under the brand name AYUXA) values your privacy and is committed to protecting your personal and health information. This Privacy Policy details how we collect, use, store, share, and protect your data when you visit our website (www.ayuxacare.com) or use our AYUXA mobile application (collectively, the "Platform").

This policy is published in compliance with the provisions of the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection (DPDP) Act.

By accessing the Platform or utilizing our elder care and healthcare services, you expressly consent to the practices described in this Privacy Policy.

1. Information We Collect

To provide you with comprehensive healthcare and concierge services, we collect various categories of information:

  • Personally Identifiable Information (PII): Name, age, gender, date of birth, residential address, email address, and phone number.
  • Sensitive Personal Data and Information (SPDI):
    • Medical history, physical/physiological/mental health conditions.
    • Prescriptions uploaded for medicine delivery.
    • Diagnostic reports and blood test results generated through our partners.
  • Financial Information: Billing address and transaction history. Note: We do not store your credit card, debit card, or UPI PINs. All online payment processing is handled securely by our payment partner, Razorpay.
  • Technical & Device Information: IP address, device type, operating system, browser type, and app usage data from our mobile application.
  • Location Data: Precise or approximate location data (facilitated via the Google Maps API) to ensure accurate dispatch of phlebotomists, caregivers, and local medicine deliveries.

2. How We Use Your Information

We process your data strictly for the following purposes:

  • Service Fulfillment: To schedule and facilitate blood tests, coordinate elder care visits, and route medicine delivery orders to local stores.
  • Platform Operations: To maintain and improve the functionality of the AYUXA website and mobile app.
  • Communication: To send you transaction alerts, OTPs, appointment confirmations, and health reports via SMS and WhatsApp (routed through our communications partner, fast2sms).
  • Customer Support: To resolve technical issues (via backend@ayuxa.net) or address patient/client queries (via support@ayuxacare.com).
  • Compliance: To comply with legal obligations, enforce our Terms and Conditions, and prevent fraudulent activities.

3. How We Share Your Information

AYUXA acts as an aggregator. To fulfill our services, it is necessary to share specific data points with our trusted third-party partners. We ensure these partners adhere to strict data confidentiality agreements:

  • Diagnostic Partners: Your name, age, contact details, and test requirements are shared with Redcliffe Labs to facilitate blood sample collection and generate clinical reports.
  • Local Pharmacies: Your prescription, delivery address, and contact number are shared with independent local stores solely for the purpose of fulfilling your medicine orders.
  • Technology Providers:
    • fast2sms: Phone numbers are shared for triggering automated SMS/WhatsApp alerts.
    • Google: Location data is processed via Google APIs for mapping and routing.
    • Razorpay: Transactional data is passed securely for payment processing.
  • Legal Authorities: We may disclose your data if required to do so by law, court order, or statutory government agencies for the purpose of verification of identity, or for prevention, detection, and investigation of cyber incidents or criminal offenses.

4. Data Security

We employ robust, industry-standard security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. This includes data encryption, secure server architecture (managed by our backend tech team), and strict access controls for our employees. Despite our best efforts, no transmission over the internet is 100% secure, and you share information with us at your own risk.

5. Data Retention

We retain your personal and health information only for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy, provide our services, and comply with our legal, accounting, or statutory obligations. Once the data is no longer required, it is securely deleted or anonymized.

6. Your Rights Regarding Your Data

Under applicable Indian data protection laws, you possess the following rights regarding your personal data:

  • Right to Access: You can request a copy of the personal and health data we hold about you.
  • Right to Rectification: You can request corrections to any inaccurate or incomplete data.
  • Right to Erasure (Right to be Forgotten): You may request the deletion of your account and associated personal data, subject to legal and operational constraints (e.g., medical record retention laws).
  • Right to Withdraw Consent: You may withdraw your consent for data processing at any time, which may result in the termination of access to certain platform services.

To exercise any of these rights, please contact our Compliance Officer.

7. Cookies and Tracking Technologies

Our website uses "cookies" and similar tracking technologies to enhance your browsing experience, remember your preferences, and gather analytical data about platform traffic. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Platform.

8. Changes to this Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

9. Grievance Officer & Contact Details

If you have any questions, concerns, or grievances regarding this Privacy Policy or our data practices, please reach out to us:

  • Organisation Name: AYUXA HEALTH TECH PLATFORMS PVT. LTD.
  • Registered Address: No. 39-7-1, 3rd Floor, 7th Main, Appareddy palya, Indiranagar, Bangalore 560038
  • Grievance Officer: SK Murgan
  • Compliance & Privacy Queries: compliance@ayuxa.co.in
  • Technical/Backend Queries: backend@ayuxa.net
  • Centralized Customer Care: 080 4728 0789